Keyword Research for Beginners: A Crush Guide To (SEO)

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Keyword Research Training for Beginners: What Is It All About?

There is no denying that ‘Keyword Research‘ is the most crucial part of Search Engine Optimization (SEO)

You can’t start planning for a campaign or writing a new blog post unless you understand which phrase you are targeting.

Conversely, you can’t estimate returns and costs from SEO unless you first determine who is competing against.

The following is an essential crush guide on how to do SEO keyword research for beginners.

#1: What Is Keyword Research In The Context Of SEO?

Keywords are phrases and words that describe the topics you write about and identify what people are searching for.

These keywords bridge the gap between your audience and your content, helping people find your content.

However, keyword research is the practice of finding which phrases are used on search engines when individuals are searching for information, and usually includes finding both relative competitiveness of terms and the search volume.

#2: Why Is It Important To Do Keyword Research for SEO?

Keyword Research is a crucial part of Search Engine Optimization.

When Google is deciding where to rank your content in the search results, keywords are the determinant SEO ranking factors.

Get them correctly, Google will give you some love and will recognize what your content is all about, making it pop up at the top of search results.

Wouldn’t you love to see your content appearing on a page of SERP (Search Engine Result Pages)?

I know I would, hence why it is essential we try to learn the basic fundamentals on how to do Keyword research in the correct way.

In essence, Keyword research links you with your customers or audience by finding topics to include in your SEO strategy.

When you understand what your target audience is looking for, you can optimize your content to deliver the needed answers.

Generally, keyword research supports not only content creation but all promotional and marketing activities such as email marketing.

It also helps with competitive research and pay per click (PPC) advertising.

#3: Steps Needed To Do Keyword Research

As you can see, keyword research has a lot to do to meet both your and your audience needs.

You:  want your content to be found in search results

Your audience: is searching for content to help them find what they are looking for

When individuals find what they are looking for in the search results, and visit your site and convert, then everyone becomes happy.

So, how do you come up with a list of phrases and words you can use in your SEO strategy?

Admittedly, I must say I have had a love and hate relationship with SEO for some time until one day, it certainly clicked when I began to understand SEO and how to apply it in my online content.

To digress a little bit from our main topic, please note SEO and Keyword research can be applied to:

  • Blog posts
  • Videos
  • Pinterest pin images and descriptions
  • E-commerce product listings

All are done with the aim of giving you ‘visibility‘ and increasing the odds of your content being found on the search engines by your audience or prospective customer.

This article hopes to provide you with the following crush guide on how you can approach keyword research for SEO.

#4: How To Do Keyword Research for SEO?

Step 1. Identify Your Keyword Universe

Identify an extensive list of phrases and words that are relevant to your business that shows that the visitor of your site is interested in your content.

  • Use your intuition
  • Google suggest data
  • Internal search data
  • Analytics data
  • Competitor insight
  • PPC data
  • Any historical data from your company, business or your client

Construct your first ‘seed word‘ list

Step 2. Expand the List

To know relative search volumes of all your keyword and to expand the seed word list.

Step 3. Prioritize Your List

The newly expanded list is called the keyword universe.

Step 4. Categorize Your Priority Keywords

You are supposed to prioritize your keywords and select the most significant keywords that you will use in your campaign.

You should classify the keywords into sections specific to business goals after you have a priority list of ‘keywords for your campaign.

This allows for more understanding of performance and granular reporting.

#4:  Identify Preferred Landing Pages

Finally, you can start mapping the priority keywords to particular posts that they are more relevant to once you have your keywords defined in the above manner.

These pages will be the main target of your optimization activities for your main keywords.

#5: Best Practice for Keyword Research

To describe keywords it is not just enough to understand whether they are a long, medium or short tail.

The characteristics of each category depend on its search volume, competition and ranking difficulty.

Short Tail

Broad search terms with only one to two words, tend to have high search volume, are competitive and very difficult to rank for such as ‘credit card‘.

Medium Tail

Search terms with two to three words, have moderate competition and search volume such ascar insurance for men‘.

Long Tail

Search terms with three to more words have less competition and low search volume such as ‘How to find the best selling Amazon products 

Understand The Intent Of The Searcher/Buyer

To get the maximum from keywords for content creation, Search Engine Optimization, and marketing, you have to understand the intent of the searchers.

When you understand their intention, you turn into a mind reader, where you will be able to provide what your audience wants.

Before you start to write your blog posts, figure out what your intention is and who you are aiming to read your posts.

Are you targeting people who are just browsing and looking for information on the topic you writing about or searchers who are at the buying stage in the sales cycle?

This is kind of important…

As the search terms, you use may vary depending on the type of searcher you are targeting.

For example:

If I wanted to find information about blogging and SEO, I will go to Google and type typical questions and phrases such as:

  • Which blogging platform is better?
  • What are the benefits of blogging?
  • How to choose a blog domain and hosting?
  • How to start a blog?
  • How to create a new blog post?
  • How to insert pictures in a blog?
  • How to embed videos in a blog post?
  • How to do keyword research for SEO?
  • How to promote a blog?
  • How to drive traffic to blogs for free?
  • How to put a watermark on photos?
  • How to make money online blogging?
  • How much money can you make blogging?
  • How much does it cost to start a blog?
  • Blogging Tips for beginners?
  • Free email service providers?
  • How to do SEO for blogging?
  • How to choose the best keywords for SEO?
  • What is SEO and how does it work?
  • How to crush SEO?
  • How to improve SEO rankings on Google?
  • How to do Search Engine Optimization?
  • SEO tips and tricks for beginners?
  • Do keywords help SEO?
  • And so on…

On the other hand…

If I was in a buying stage and roughly know what I want to purchase, but want to check out different prices, reviews or recommendations on a particular product or service.

I will naturally type search terms using buyer keywords or phrases like:

  • Cheap flights to London one way
  • Go daddy hosting reviews
  • ConvertKit pricing plans
  • Aweber reviews 2019
  • Aweber pricing plans
  • Is Aweber worth it?
  • Aweber billing options
  • Buy cheap train tickets to Europe
  • Affordable SEO services for small businesses
  • SEO for small business
  • Low-cost SEO packages

Simply put yourself in the seat of your audience.

Think about how you normally search for information on the search engines or when wanting to buy something or looking for more information on a particular topic.

The exact steps you take is what your ideal searcher will also most likely take to achieve their goal.

Take this into consideration when doing your keyword research and before writing your blog posts.

Construct Grammatically Correct Keyword Phrases

As well as understanding the intent of the searchers it is crucially important to make sure the keyword phrases you are constructing are grammatically correct and read like humans.

People are increasingly using voice search via Siris, Alexa, Cortana, Bixby and Google.

This is where the future of search is heading to.

For example A typical question, I frequently hear my daughter asking via her smartphone is:

Google … What is the weather today? Is it cold or warm?

When searchers are asking questions via these tools, they are intentionally and naturally speaking correctly based on their chosen language.

Having said that…

I will also add that you can occasionally deliberately targetmisspellwords in your search terms.

…Reason being,

I have noticed in my analytics tons of misspelling keywords my audience is typing when doing their searching.

For example:

  • Tatics
  • Smart tacktics for entrepreneurs
  • Strategy and tatic entrepreneurship
  • How to bet profitable
  • And so on

Look out for these ‘misspells’ as well in your analytics, and see if you can incorporate them in your SEO strategy.

#6: Why Should You Focus On Targeting Long Tail Keywords?

It is always advisable to choose ‘long-tail’ keywords as you are more likely to have much less competition for the keywords you are targeting.

This will, in turn, increase your chances of your content being ranked high even if the search volume is low.

The following video explains how to do long-tail keyword research.

#7: Keyword Research Tools

There are numerous keyword research tools in SEO, but below are the top eight favourite SEO and long-tail keyword tools to get you started.

Google Adwords Keyword Planner – This FREE tool enables you to evaluate monthly global and local search volumes for keywords, an estimated cost per click, and competition levels.

Brian Dean from Backlinco explains how to do keyword research with Google Keyword Planner in the right way.

Ahrefs – Awesome tool that completely suits keyword research, SEO and content tools.

Answer The Public – To enable you to target content that provides answers. This tool breaks down its results by type of question.

SEMrush – A tool that helps you find keywords related to your main search terms by providing keyword data.

KeySearch – To help find relative keywords.

KWFinder – Excellent SEO tool, to help find long-tail keywords with low SEO difficulty in an easy traffic light visual form.

It will tell you if the chosen keyword is easy or difficult to rank for.

The SEO Book Keyword Suggestion Tool – This tool provides estimated value, related terms, search volumes and more.

#7: Keyword Research Tools – Update

I reserve this section to add, additional tools as we find them.

Shout out in the comments box below when you come across a tool that you think will be helpful for SEO. This will allow us to compile a library of useful SEO tools for beginners.

Moz Explorer – Great helpful tool to discover the right keywords, find harmful technical issues and track your rankings and competitive reports. 

Ubbersuggest – Neil Patel’s awesome FREE keyword tool that generates more suggestions and keyword ideas to help with your digital marketing strategy and content creation.

I like the upgrade. It now shows you SEO difficulty, SERP analysis, paid difficulty, search volume and paid per click cost.

You can also see what your competitors are ranking for and their (DA) – Domain Authority.

See examples below when searching for how to do keyword research phrase

Results by Search Volume

how to do keyword research for seo-ubbersuggest-entrepreneur-friend

Results by Keyword Ideas – Here you can toggle to see Suggestions and Related keywords

how to do keyword research for seo keyword ideas ubbersuggest - entrepreneur friend

Results by SERP (Search Engine Results Page) Analysis

how to do keyword research  for google serp (search engine results page) - ubbersuggest - entrepreneur friend

Take Home Message

You hopefully now begin to understand how to do keyword research for SEO.

This is so to enable you to select the right ‘phrases’ and words for the search engines and help your target audience find your online content.

Don’t feel discouraged when you see your content are not ranked in Google or other search engines.

As I explained to one of our fellow bloggers. It takes time for the search engines to rank your articles especially when your domain is quite new.

Plus there are many factors that could also contribute to the rankings delay.

We will discuss these factors in our next article on SEO.

Invest some time learning how to do keyword research in the right way using the tools listed above.

Pick one or two, that you like and can use with ease.

Ensure your chosen main focus keyword‘ and ‘related keywords’ are sprinkled in several places in your article.

Tip: To determine any faults that might be affecting your rankings and traffic do not forget to occasionally perform an SEO audit

You may also like to read and explore:

What do you think of our Keyword Research Training For Beginner’s Crush Guide? Have you any more SEO tips to add to the list?

Leave me your comments below.

Don’t forget to share the article with your friends. Thank you.

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