Keyword Research for beginners – what is it all about?
There is no denying that Keyword Research is the most crucial part of Search Engine Optimization (SEO)
You can’t start planning for a campaign or writing a new blog post unless you understand which phrase you are targeting.
Conversely, you can’t estimate returns and costs from SEO unless you first determine who is competing against.
The following is an essential crush guide on how to do SEO keyword research for beginners.
#1: What Is Keyword Research In The Context Of SEO?
Keywords are phrases and words that describe the topics you write about and identify what people are searching for.
These keywords bridge the gap between your audience and your content, helping people find your content.
However, keyword research is the practice of finding which phrases are used on search engines when individuals are searching for information, and usually includes finding both relative competitiveness of terms and the search volume.
#2: Why Is It Important To Do Keyword Research For SEO?
Keyword Research is a crucial part of Search Engine Optimization.
When Google is deciding where to rank your content in the search results, keywords are the determinant SEO ranking factors.
Get them correctly, Google will give you some love and will recognize what your content is all about, making it pop up at the top of search results.
Wouldn’t you love to see your content appearing on a page of SERP (Search Engine Result Pages)?
I know I would, hence why it is essential we try to learn the basic fundamentals on how to do Keyword research in the correct way.
In essence, Keyword research links you with your customers or audience by finding topics to include in your SEO strategy.
When you understand what your target audience is looking for, you can optimize your content to deliver the needed answers.
Generally, keyword research supports not only content creation but all promotional and marketing activities such as email marketing.
It also helps with competitive research and
#3: Steps Needed To Do Keyword Research
As you can see, keyword research has a lot to do to meet both you and your audience needs.
Your audience: is looking for content to help them find what they are looking for
When individuals find what they are looking for in the search results, and visit your site and convert, then everyone becomes happy.
So, how do you come up with a list of phrases and words you can use in your SEO strategy?
Admittedly, I must say I have had a love and hate relationship with SEO for some time until one day, it certainly clicked when I began to understand SEO and how to apply it in my online content.
To digress a little bit from our main topic, please note SEO and Keyword research can be applied to:
- Blog Posts
- Pinterest Pin images and descriptions
- E-commerce Product Descriptions
All are done with the aim of giving you visibility and increasing the odds of your content being found on the search engines by your audience or prospective customer.
This article hopes to provide you with the following crush guide on how you can approach keyword research for SEO.
#4: How To Do Keyword Research For SEO?
Step 1. Identify Your Keyword Universe
Identify an extensive list of phrases and words that are relevant to your business that shows that the visitor of your site is interested in your content.
- Use your intuition
- Google suggest data
- Internal search data
- Analytics data
- Competitor insight
- PPC data
- Any historical data from your company, business or your client
Construct your first “seed word” list
Step 2. Expand the List
To know relative search volumes of all your keyword and to expand the seed word list.
Step 3. Prioritize Your List
The newly expanded list is called keyword universe.
Step 4. Categorize Your Priority Keywords
You are supposed to prioritize your keywords and select the most significant keywords that you will use in your campaign.
You should classify the keywords into sections specific to business goals after you have a priority list of keywords for your campaign.
This allows for more understanding of performance and granular reporting.
#4: Identify Preferred Landing Pages
Finally, you can start mapping the priority keywords to particular posts that they are more relevant to once you have your keywords defined in the above manner.
These pages will be the main target of your optimization activities for your main keywords.
#5: Best Practice For Keyword Research
To describe keywords it is not just enough to understand whether they are a long, medium or short tail.
The characteristics of each category depends on it’s search volume, competition and ranking difficulty.
Broad search terms with only one to two words, tend to have high search volume, competitive and very difficult to rank for such as credit card.
Search terms with two to three
Search terms with three to more
Understand The Intent Of The Searcher
To get the maximum from keywords for content creation, Search Engine Optimization, and marketing, you have to understand the intent of the searchers.
When you understand their intention, you turn into a mind reader, where you will able to provide what your audience wants.
Construct Grammatically Correct Keyword Phrases
As well as understanding the intent of the searchers it is crucially important to make sure the keyword phrases you are constructing are grammatically correct and read like humans.
People are increasingly using voice search via Siris, Alexa, Cortana and Google.
This is where the future of search is heading to.
For example: A typical question, I frequently hear my daughter asking via her smart phone is:
Google .. What is the weather today? Is it cold or warm?
When searchers are asking questions via these tools, they are intentionally and naturally speaking correctly based on their chosen language.
#6: Why You Should Focus On Targetting Long Tail Keywords?
It is always advisable to choose long tail keywords as you are more likely to have much
This will, in turn, increase your chances of your content being ranked high even if search volume is low.
The following video explains how to do long tail keyword research.
#7: Keyword Research Tools
There are numerous keyword research tools in SEO, but below are the top eight favorites to get you started.
Google Adwords Keyword Planner – This FREE tool enables you to evaluate monthly global and local search volumes for keywords, an estimated cost per click, and competition levels.
Jaaxy – Great
Ahrefs – Awesome tool that completely suits keyword research, SEO and content tools.
Answer The Public – To enable you to target content that provides answers. This tool breaks down its results by type of question.
SEMrush – A tool that helps you find keywords related to your main search terms by providing keyword data.
KeySearch – To help find relative keywords.
KWFinder – Excellent SEO tool, to help find long tail keywords with low SEO
It will tell you if the chosen keyword is easy or difficult to rank for.
The SEO Book Keyword Suggestion Tool – This tool provides estimated value, related terms, search volumes and more.
#7: Keyword Research Tools – Update
I reserve this section to add, additional tools as we find them.
Shout out in the comments box below when you come across a tool that you think will be helpful for SEO. This will allow us to compile a library of useful SEO tools for beginners.
Moz Explorer – Great helpful tool to discover the right keywords, find harmful technical issues and track your rankings and competitive reports.
Ubbersuggest – Neil Patel’s awesome FREE keyword tool that generates more suggestions and keyword ideas to help with your digital marketing strategy and content creation.
I like the upgrade. It now shows you SEO difficulty, SERP analysis, paid difficulty, search volume and paid per click cost.
You can also see what your competitors are ranking for and their (DA) – Domain Authority.
See examples below when searching for how to do keyword research phrase
Results by Search Volume
Results by Keyword Ideas – Here you can toggle to see Suggestions and Related keywords
Results by SERP (Search Engine Results Page) Analysis
Take Home Message
You hopefully now begin to understand how to do keyword research for SEO.
This is so to enable you to select the right phrases and words for the search engines and help your target audience find your online content.
Don’t feel discouraged when you see your content are not ranked in google or other search engines.
As I explained to one of our fellow bloggers. It takes time for the search engines to rank your articles especially when your domain is quite new.
Plus there are many factors that could also contribute
We will discuss these factors in our next article on SEO.
Invest some time learning how to do keyword research in the right way using the tools listed above.
Pick one or two , that you like and can use with ease.
Ensure your chosen main focus keyword and related keywords are sprinkled in several places in your article.
Tip: To determine any faults that might be affecting your rankings and traffic do not forget to occasionally perform an SEO audit.
What do you think of the keyword research crush guide for beginners? Have you any more tips to add to the list? Leave me your comments below.
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